CHARMS a preferred beauty care and cosmetic solution provider with tested and proven result in South East Asia. CHARMS products are produced in Malaysia and was founded by a Malaysian local Muslim entrepreneur, Mrs. Nur Basyirah Hussin in March 2012. The brand’s name was derived from the word “charm”; delight greatly with the tag line CHARMS Raise Your Life. CHARMS products are made with the finest natural ingredients that follow to Syarak requirements and certified HALAL by a stringent independent body, JABATAN KEMAJUAN ISLAM MALAYSIA (JAKIM). 

CHARMS helps women in beautify their self confidence with good HALAL and safe cosmetic skin care products. CHARMS also support all charming women to raise their life and come forward together with CHARMS.

CHARMS received an award by MALINDO INTERNATIONAL ENTREPRENEUR AWARD in 2016 followed with SME CORP & MITI MALAYSIA in 2017, AZIZAN OSMAN TITANIUM AWARD in 2017/2018 and ASIA PACIFIC TOP EXCELLENCE BRAND in 2018/2019.